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Consumers Seek Satiety Products

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By: Sean Moloughney

Editor, Nutraceuticals World

Two-thirds of consumers (67%) say that satiety is an important factor in their food and beverage choices, according to a survey from NPD Group conducted on behalf of Dairy Management Inc. (DMI), Rosemont, IL. Feeling full after breakfast is especially important, 42% of responders stated. The survey also revealed the following about consumer perceptions in relation to controlling hunger: 72% agreed that the best way to control hunger is through a nutritionally balanced diet; 60% believe that satisfaction from high-carbohydrate foods is generally quick and short-lived; 65% believe that if you feel hungry then you can’t be at your best; and 54% agreed that protein-based foods are the best at satisfying hunger.

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